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Retail Management : A Strategic Approach

ISBN: 9780136087588 | 0136087582
Edition: 11th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2010

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The text that helps readers thrive in todayrs"s retailing industry. An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.

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