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Business and Its Environment
ISBN: 9780136083924 | 0136083927
Edition: 6thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 2/3/2009
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For undergraduate and graduate courses in Business and Public Policy, Business and Society, or Business and Public Responsibility. Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm's competitive edge. Baron's integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape. The sixth edition retains the structure, much of the subject matter, and the co... MORE
| Strategy and the Nonmarket Environment | |
| Market and Nonmarket Environments | |
| Integrated Strategy | |
| The News Media and Nonmarket Issues | |
| Private Politics | |
| Crisis Management | |
| Integrative Case: Wal-Mart: Nonmarket Pressure and Reputation Risk (A) | |
| Public Politics and Nonmarket Strategy | |
| Nonmarket Analysis for Business | |
| Formulating Nonmarket Strategies for Government Arenas | |
| Implementing Nonmarket Strategies in Government Arenas | |
| Integrative Case: Fuel Economy Standards 2007 | |
| Government and Markets | |
| Antitrust: Economics, Law, and Politics | |
| Regulation: Law, Economics, and Politics | |
| Environmental Protection: Economics, Politics, and Management | |
| Law and Markets | |
| Information Industries and Nonmarket Issues | |
| Integrative Case: Credit Card Regulation | |
| International Political Economy | |
| The Political Economy of Japan | |
| The Political Economy of the European Union | |
| China: History, Culture, and Political Economy | |
| Emerging Markets | |
| The Political Economy of International Trade Policy | |
| Integrative Case: Toys lsquo;Rrsquo; Us and Globalization | |
| Ethics and Corporate Social Responsibility | |
| Corporate Social Responsibility | |
| Ethics Systems: Utilitarianism | |
| Ethics Systems: Rights and Justice | |
| Implementing Ethics Systems | |
| Ethics Issues in International Business | |
| Integrative Case: GlaxoSmithKline and AIDS Drugs Policy | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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