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Strategic Management in Action

ISBN: 9780136078289 | 0136078281
Edition: 5th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 7/2/2009

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The strategic management text that effectively integrates strategy theory and strategy practice. Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits For business professionals involved in strategic planning.

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