Basic Marketing Research
Basic Marketing Research
- ISBN 13:
9780136037903
- ISBN 10:
0136037909
- Edition: 3rd
- Format: Hardcover
- Copyright: 09/02/2008
- Publisher: Prentice Hall
- Newer Edition
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Summary
Focusing on the interaction betweenmarketing research decisionsandmarketing management decisions, Malhotra offers a highlycontemporaryreview that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting A useful reference for marketing professionals who need to increase their market research skills.