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Strategic Management : Concepts
ISBN: 9780136015697 | 0136015697
Edition: 12thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2009
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Fred R. David is the TranSouth Professor of Strategic Management of Francis Marion University in Florence, South Carolina.
KEY BENFIT: David's "Strategic Management" offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion c... MORE
KEY BENFIT: David's "Strategic Management" offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion c... MORE
| The Nature of Strategic Management Cohesion Case: Walt Disney Company, Inc. 2007 | |
| Strategy Formulation | |
| The Business Vision and Mission | |
| The External Assessment | |
| The Internal Assessment | |
| Strategies in Action | |
| Strategy Analysis and Choice | |
| Strategy Implementation | |
| Implementing Strategies: Management and Operations Issues | ... MORE |
| Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues | |
| Strategy Evaluation | |
| Strategy Review, Evaluation, and Control | |
| Strategic Management Case Analysis How to Prepare and Present a Case Analysis | |
| Name Index | |
| Subject Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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