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Effective Public Relations
ISBN: 9780135412114 | 0135412110
Edition: 8thFormat: Hardcover
Publisher: PRENTICE HALL
Pub. Date: 1/1/2000
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Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This bible of the public relations field continues in its role as the single most authoritative and complete text/reference for students of public relations.
| PART I CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS | 1 | (142) | |||
| 1 | (28) | |||
| ... MORE | (30) | |||
| 59 | (42) | |||
| 101 | (42) | |||
| PART II FOUNDATIONS | 143 | (196) | |||
| 143 | (36) | |||
| 179 | (40) | |||
| 219 | (30) | |||
| 249 | (34) | |||
| 283 | (56) | |||
| PART III MANAGEMENT PROCESS | 339 | (118) | |||
| 339 | (30) | |||
| 369 | (34) | |||
| 403 | (26) | |||
| 429 | (28) | |||
| PART IV THE PRACTICE | 457 | (98) | |||
| 457 | (30) | |||
| 487 | (32) | |||
| 519 | (36) | |||
| 555 |
Glen M. Broom is Professor, School of Communication, San Diego State University, and Adjunct Professor, Queensland University of Technology, Brisbane, Australia.
