Marketing for Hospitality and Tourism
Marketing for Hospitality and Tourism
- ISBN 13:
9780134151922
- ISBN 10:
0134151925
- Edition: 7th
- Format: Hardcover
- Copyright: 04/01/2016
- Publisher: Pearson
- Newer Edition
List Price $199.98 Save $53.83
Usually Ships in 24-48 Hours
We Buy This Book Back!
Free Shipping On Every Order
List Price $199.98 Save $1.99
Usually Ships in 2-3 Business Days
We Buy This Book Back!
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.