FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$216.66

Sorry, this item is currently unavailable.

Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pe...

ISBN: 9780133250916 | 0133250911
Edition: 5th
Format: Package
Publisher: Prentice Hall
Pub. Date: 8/23/2012

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

Related Products


  • Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package
    Integrated Advertising, Promot...
  • Integrated Advertising, Promotion and Marketing Communications
    Integrated Advertising, Promot...
  • 2009 Thumbnail Media Planner for The Consumer Behavior
    2009 Thumbnail Media Planner f...
  • Outlines and Highlights for Integrated Advertising, Promotion and Marketing Communications by Kenneth E Clow, Isbn : 9780136079422
    Outlines and Highlights for In...
  • Integrated Advertising, Promotion, and Marketing Communications
    Integrated Advertising, Promot...
  • Integrated Advertising, Promotion, and Marketing Communications
    Integrated Advertising, Promot...
  • Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package
    Integrated Advertising, Promot...
  • Integrated Advertising, Promotion, and Marketing Communications
    Integrated Advertising, Promot...
  • Outlines and Highlights for Integrated Advertising, Promotion, and Marketing Communications by Kenneth E Clow, Isbn : 9780131866225
    Outlines and Highlights for In...
  • Outlines & Highlights for Integrated Advertising, Promotion, and Marketing Communications
    Outlines & Highlights for Inte...


Please wait while this item is added to your cart...