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Marketing Plan Handbook

ISBN: 9780133078350 | 0133078353
Edition: 5th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 12/21/2012

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Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbookis the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

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