Excellence in Business Communication Plus MyBCommLab with Pearson eText -- Access Card Package
ISBN: 9780133034073 | 0133034070
Edition: 10thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 5/17/2012
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Learn Business Communication Skills by Example. Excellent, effective, and practical business communication skills are necessary in order to succeed in today's business world. Excellence in Business Communicationdelivers an abundance of the most realistic model documents and tools, helping readers learn business communication skills by example. The tenth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while focusing on today's social media revolution and the impact it will have on readers' f... MORE
Part 1: Understanding the Foundations of Business Communication
Chapter 1: Achieving Success Through Effective Business Communication
Chapter 2: Mastering Team and Interpersonal Skills
... MORE
Part 2: Applying the Three-Step Writing Process
Chapter 4: Planning Business Messages
Chapter 5: Writing Business Messages
Chapter 6: Completing Business Messages
Part 3: Crafting Brief Messages
Chapter 7: Crafting Messages for Electronic Media
Chapter 8: Writing Routine and Positive Business Messages
Chapter 9: Writing Negative Messages
Chapter 10: Writing Persuasive Messages
Part 4: Preparing Reports and Oral Presentations
Chapter 11: Planning Reports and Proposals
Chapter 12: Writing Reports and Proposals
Chapter 13: Completing Reports and Proposals
Chapter 14: Developing Oral Presentations
Part 5: Writing Employment Messages and Interviewing for Jobs
Chapter 15: Building Careers and Writing Résumés
Chapter 16: Applying and Interviewing for Employment
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