Entrepreneurship : Starting and Operating a Small Business
ISBN: 9780132784085 | 0132784084
Edition: 3rdFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 12/27/2011
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Entrepreneurship: Starting and Operating A Small Business, Third Edition,demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin ... MORE
UNIT I: ENTREPRENEURIAL PATHWAYS
1. Entrepreneurs Recognize Opportunities
2. The Business Plan: Road Map to Success
The Honest Tea Business Plan
3. Creating Business from Opportunity
Unit I Case Study: Nicole Miller Company
UNIT II: INTEGRATED MARKETING
4. Exploring Your Market
5. Developing the Right Mark... MORE
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