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Retail Management A Strategic Approach
Retail Management A Strategic Approach
- ISBN 13:
9780132720823
- ISBN 10:
0132720825
- Edition: 12th
- Format: Hardcover
- Copyright: 07/10/2012
- Publisher: Pearson
- Newer Edition
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Summary
The text that helps readers thrive in today’s retailing industry.
Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
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