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International Business Plus MyIBLab with Pearson eText -- Access Card Package
ISBN: 9780132616881 | 0132616882
Edition: 6thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 6/1/2011
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A readable, concise, and innovative tour through the study of international business. International Business: The Challenges of Globalizationpresents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help bring the concepts to life and make international business accessible to all readers. The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial r... MORE
Part 1: Global Business Environments
Chapter 1. Globalization
Part 2: National Business Environments
Chapter 2. Cross-Cultural Business
Chapter 3. Politics, Law, and Business Ethics
Chapter 4. Economics and Emerging Markets
Part 3: International Trade and Investment
Chapter 5. International Trade... MORE
Chapter 6. Business-Government Trade Relations
Chapter 7. Foreign Direct Investment
Chapter 8. Regional Economic Integration
Part 4: The International Financial System
Chapter 9. International Financial Markets
Chapter 10. International Monetary System
Part 5: International Business Management
Chapter 11. International Strategy and Organization
Chapter 12. Analyzing International Opportunities
Chapter 13. Selecting and Managing Entry Modes
Chapter 14. Developing and Marketing Products
Chapter 15. Managing International Operations
Chapter 16. Hiring and Managing Employees
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