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Framework for Marketing Management

ISBN: 9780132539302 | 0132539306
Edition: 5th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 2/21/2011

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Framework for Marketing Managementis a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

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