Framework for Marketing Management
ISBN: 9780132539302 | 0132539306
Edition: 5thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 2/21/2011
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For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Framework for Marketing Managementis a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marke... MORE
Framework for Marketing Managementis a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marke... MORE
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