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Guide to Managerial Communication (Guide to Business Communication Series)
ISBN: 9780132424264 | 0132424266
Edition: 8thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2009
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For undergraduate and MBA courses in Management Communication, Writing, or Oral Presentations courses, and Executive Seminars or Workshops. Guide to Managerial Communication is a clear, concise, practical text for effective written and oral communication in a managerial, business, government, or professional context. The Eighth Edition adds contemporary content throughout.
Tailored to the needs of professionals, Guide to Managerial Communication is a brief, practical text for effective written and oral communicatio... MORE
Tailored to the needs of professionals, Guide to Managerial Communication is a brief, practical text for effective written and oral communicatio... MORE
| Introduction | |
| Communication Strategy | |
| Communicator Strategy | |
| Audience Strategy | |
| Message Strategy | |
| Channel Choice Strategy | |
| Culture Strategy | |
| Strategy Checklist Guide to the Guide | |
| Writing: Composing Efficiently | |
| General Composing Techniques | |
| Special Composing Techniques |
