Meetings, Expositions, Events, and Conventions : An Introduction to the Industry
ISBN: 9780132340571 | 0132340577
Edition: 2ndFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2008
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"The expansive growth of the meetings, expositions, events, and conventions (MEEC) industry demands this current, comprehensive introduction to its various segments. This broad overview takes advantage of the expertise of many active industry experts. It is the most up-to-date text available and covers a wider range of MEEC topics than any other book on the market. As such, it is a "must read" for anyone thinking of becoming involved in MEEC, or even those with a passing interest in the subject."--BOOK JACKET.
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| Introduction | |
| Overview of the Meetings, Expositions, and Conventions Industry | |
| Meeting, Exhibition, Event, and Convention Organizers and Sponsors | |
| Key Players in the Meetings, Expositions, Events and Convention Industry | |
| Convention and Visitor Bureaus | |
| Meeting and Convention Venues | |
| Exhibitions | |
| Service Contractors | |
| Destination Manag... MORE | |
| Key Elements in Meec Planning | |
| Special Events Management | |
| Planning and Managing MEEC Gatherings | |
| Food and Beverage | |
| Legal Issues in the MEEC Industry | |
| Technology in Meetings, Expositions, Events and Conventions | |
| International Issues in MEEC | |
| Putting it All Together | |
| Table of Contents provided by Publisher. All Rights Reserved. |
