FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$174.60

Sorry, this item is currently unavailable.

Market-Based Management

ISBN: 9780132336536 | 0132336537
Edition: 5th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 3/24/2008

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based managementwith a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growthgiving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. For anyone interested in strategic marketing.

Related Products


  • Market-Based Management
    Market-Based Management
  • Market-Based Management : Strategies for Growing Customer Value and Profitability
    Market-Based Management : Stra...
  • Market-Based Management
    Market-Based Management
  • Outlines and Highlights for Market-Based Management : Strategies for Growing Customer Value and Profitability by Roger Best, ISBN
    Outlines and Highlights for Ma...
  • Outlines & Highlights for Market-Based Management
    Outlines & Highlights for Mark...
  • Market-Based Management : Strategies for Growing Customer Value and Profitability
    Market-Based Management : Stra...


Please wait while this item is added to your cart...