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Marketing Research with SPSS 13.0 Student Version for Windows
ISBN: 9780132280358 | 0132280353
Edition: 6thFormat: Nonspecific Binding
Publisher: PEARSON
Pub. Date: 1/1/2006
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"Marketing Research "is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. This book addresses and provides information on the new industry certification program. Each copy of the fifth edition includes a SPSS 13.0 CD and annotated screen captures are thoroughly integrated within the text.
For the undergraduate Marketing Research course. Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools... MORE
For the undergraduate Marketing Research course. Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools... MORE
| Introduction to Marketing Research | |
| The Marketing Research Process | |
| The Marketing Research Industry | |
| Defining the Problem and Determing Research Objectives | |
| Research Design | |
| Using Secondary Data and Online Information Databases | |
| Standardized Information Sources | |
| Observation, Focus Groups, and Other Qualitative Methods | |
| Survey Data Co... MORE | |
| Measurement in Marketing Research | |
| Designing The Questionnaire | |
| Determining How to Select the Sample | |
| Determining the Size of a Sample | |
| Data Collection in the Field, Nonresponse Error, and Questionnaire Screening | |
| Basic Data Analysis: Descriptive Statistics | |
| Generalizing a Samplersquo;s Findings to Its Population and Testing Hypotheses about Percents and Means | |
| Testing for Differences Between Two Groups or Among More Than Two Groups | |
| Determining and Interpreting Associations among Variables | |
| Regression Analysis in Marketing Research | |
| The Marketing Research Report: Preparation and Presentation | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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