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Selling Today : Creating Customer Value and ACT! CRM Software Pkg

ISBN: 9780132221771 | 0132221772
Edition: 11th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2010

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For the Introductory level course in personal selling, sales, and/or tele-course in selling. Selling Today is a best-selling sales textbook because it integrates the concept of customer value at every step of the selling process.The tenth edition builds on the delivery of customer value by offering time-proven fundamentals and practical practices needed to succeed in today's world of sales and marketing.

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