Guide to Managerial Communication
ISBN: 9780132147712 | 0132147718
Edition: 9thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/5/2011
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Guide to Managerial Communicationis a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context. Communication Strategy; Writing: Composing Efficiently; Writing: Macro Issues; Writing: Micro Issues; Speaking: Verbal Structure; Speaking: Visual Aids; Speaking: Nonverbal Skills A practical reference for all professionals who need to increase their written or verbal communication skills.
For undergraduate and MBA courses in Ma... MORE
For undergraduate and MBA courses in Ma... MORE
| Introduction | p. ix |
| Communication Strategy | p. 3 |
| Communicator Strategy | p. 4 |
| Audience Strategy | p. 10 |
| Message Strategy | p. 18 |
| Channel Choice Strategy | p. 26 |
| Culture Strategy | p. 29 |
| Communication Strategy Checklist | p. 32 |
| Guide to the Guide to Managerial Communication | p. 33 |
| Writing: Composing Efficiently | p. 35... MORE |
| General Composing Techniques | p. 36 |
| Special Composing Techniques | p. 46 |
| Writing: Macro Issues | p. 53 |
| Document Design for "High Skim Value" | p. 54 |
| Signposts to Show Connection | p. 62 |
| Effective Paragraphs or Sections | p. 66 |
| Writing: Micro Issues | p. 71 |
| Editing for Brevity | p. 72 |
| Choosing a Style | p. 78 |
| Writing Checklists | p. 82 |
| Speaking: Verbal Structure | p. 85 |
| Tell/Sell Presentations | p. 86 |
| Questions and Answers | p. 91 |
| Consult/Join Meetings | p. 95 |
| Other Speaking Situations | p. 99 |
| Speaking: Visual Aids | p. 105 |
| Designing the Presentation as a Whole | p. 106 |
| Designing Your Slide Master | p. 111 |
| Designing Each Individual Slide | p. 118 |
| Practicing with Visual Aids | p. 133 |
| Speaking: Nonverbal Skills | p. 141 |
| Nonverbal Delivery Skills | p. 142 |
| Nonverbal Listening Skills | p. 154 |
| Speaking Checklists | p. 158 |
| Appendices | p. 160 |
| Inclusive Language | p. 160 |
| Grammar and Usage | p. 161 |
| Punctuation | p. 167 |
| Bibliography | p. 173 |
| Index | p. 178 |
| Table of Contents provided by Ingram. All Rights Reserved. |
