RENT TEXTBOOKS

by: Bovee, Courtland L.; Thill, John V.

ISBN: 9780132139656 | 0132139650

For courses in Introduction to Business.An introduction to business text can be complete without being complex and overwhelmingand this text proves it!Business in Action is uniquely positioned to help today's students become tomorrow's focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.The fifth edition takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work... MORE by integrating print and online media in unprecedented ways, keeping the course relevant and current.

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Business in Action, 5eis an introduction to business that provides readers with a wealth of the most current information available, allowing them to experience firsthand a variety of highly engaging information that no other book on the market can match. Numerous cases and examples simplify the material, encourage active reading, and provide a life-long useful reference source. Building a Successful Business Career; Setting the Stage: The Business of Business: Developing a Business Mind-Set; Understanding Basic Economics; The Global Marketplace; Business Ethics and Corporate Social Responsibility. Building the Framework: Business Ownership and Entrepreneurship: Forms of Ownership; Entrepreneurship and Small Business Ownership. Guiding the Enterprise: Leadership, Organization, and Operations: Management Roles, Functions, and Skills; Organization and Teamwork; Production Systems. Supporting the Workforce: Motivation and Human Resources: Employee Motivation; Employee Development and Support; Management-Workforce Relations. Satisfying the Customer: Marketing, Sales, and Customer Support: The Art and Science of Marketing; Product and Pricing Strategies; Distribution and Marketing Logistics; Customer Communication. Managing the Money: Accounting and Financial Resources: Financial Information and Accounting Concepts; Financial Management; Financial Markets and Investment Strategies; The Money Supply and Banking Systems. Appendices: Business Law; Risk Management; Information Technology; Personal Financial Planning. MARKET: A current, relevant resource for managers, corporate trainers, and those interesting in owning and operating small to medium businesses; this book is also a must-read for people just entering the corporate job market.

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An introduction to business text can be complete without being complex and overwhelming—and this text proves it!

 

Business in Action is uniquely positioned to help today’s readers become tomorrow’s focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.

 

The fifth edition takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work by integrating print and online media in unprecedented ways, keeping the course relevant and current.

Prologue: Building a Successful Business Career

Part 1. Setting the Stage: The Business of Business

Chapter 1: Developing a Business Mind-Set

Chapter 2: Understanding Basic Economics

Chapter 3: The Global Marketplace

Chapter 4: Business Ethics and Corporate Social Responsibility

Part 2. Building the Framework: Business Ownership and Entrepreneu... MORErship

Chapter 5: Forms of Ownership

Chapter 6: Entrepreneurship and Small Business Ownership

Part 3. Guiding the Enterprise: Leadership, Organization, and Operations

Chapter 7: Management Roles, Functions, and Skills

Chapter 8: Organization and Teamwork

Chapter 9: Production Systems

Part 4. Supporting the Workforce: Motivation and Human Resources

Chapter 10: Employee Motivation

Chapter 11: Employee Development and Support

Chapter 12: Management-Workforce Relations

Part 5. Satisfying the Customer: Marketing, Sales, and Customer Support

Chapter 13: The Art and Science of Marketing

Chapter 14: Product and Pricing Strategies

Chapter 15: Distribution and Marketing Logistics

Chapter 16: Customer Communication

Part 6. Managing the Money: Accounting and Financial Resources

Chapter 17: Financial Information and Accounting Concepts

Chapter 18: Financial Management

Chapter 19: Financial Markets and Investment Strategies

Chapter 20: The Money Supply and Banking Systems

Appendix A: Business Law

Appendix B: Risk Management

Appendix C: Information Technology

Appendix D: Personal Financial Planning