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MyBCommLab with Pearson Etext - For Business Communication Today
ISBN: 9780131995352 | 0131995359
Edition: 10thFormat: Hardcover
Publisher: Pearson College Div
Pub. Date: 1/1/2010
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Delivering the most comprehensive selection of model documents, market-leading Bovee/Thill remains the only text that reflects the multimedia emphasis of real-world business communication. The fields leading text for more than two decades, Business Communication Today continues to provide cutting-edge coverage students can count on to prepare them for real business practice. Thoroughly revised, updated, and streamlined, the succinct new ninth edition encompasses every medium that students will be expected to use on the job from conventional pri... MORE
| Prologue: Planning For Career Success | |
| Understanding the Foundations of Business Communication | |
| Achieving Success Through Effective Business Communication | |
| Communicating in Teams and Mastering Listening and Nonverbal Communication Skills | |
| Communicating Interculturally | |
| Applying the Three-Step Writing Process | |
| Planning Business Messages | |
| Writing Business Mess... MORE | |
| Completing Business Messages | |
| Crafting Brief Messages | |
| Crafting Messages for Electronic Media | |
| Writing Routine and Positive Messages | |
| Writing Negative Messages | |
| Writing Persuasive Messages | |
| Supporting Messages with Quality Information | |
| Finding, Evaluating, and Processing Information | |
| Understanding and Designing for Visual Communication | |
| Planning, Writing, and Completing Reports and Proposals | |
| Planning Reports and Proposals | |
| Writing Reports and Proposals | |
| Completing Reports and Proposals | |
| Designing and Delivering Oral Presentations | |
| Creating and Delivering Oral and Online Presentations | |
| Enhancing Presentations with Slides and Other Visuals | |
| Writing Employment Messages and Interviewing for Jobs | |
| Building Careers and Writing Resumes | |
| Applying and Interviewing for Employment | |
| Format and Layout of Business Documents | |
| Documentation of Report Sources | |
| Correction Symbols Video Guide: Applications and Exercises Handbook of Grammar, Mechanics, and Usage | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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