FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$223.19

Sorry, this item is currently unavailable.

Strategic Brand Management : Building, Measuring, and Managing Brand Equity

ISBN: 9780131888593 | 0131888595
Edition: 3rd
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2008

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisionsand thus improving the long-termprofitabilityof specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75Branding Briefsthat identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers

Related Products


  • Strategic Brand Management
    Strategic Brand Management
  • Best Practice Cases in Branding, Strategic Brand Management
    Best Practice Cases in Brandin...
  • Outlines and Highlights for Strategic Brand Management by Kevin Keller, Isbn : 9780131888593
    Outlines and Highlights for St...
  • Best Practice Cases in Branding : Lessons from the World's Strongest Brands
    Best Practice Cases in Brandin...
  • Video Library on DVD Version 2.0 for Strategic Brand Management
    Video Library on DVD Version 2...
  • Strategic Brand Management
    Strategic Brand Management
  • Outlines & Highlights for Strategic Brand Management: Building, Measuring, and Managing Brand Equity
    Outlines & Highlights for Stra...


Please wait while this item is added to your cart...