Updated with the latest research findings and revised chapter-opening vignettes, this renowned book maintains its infamous story-telling approach to convey the science of social psychology in a fascinating, memorable, and entertaining manner.Complete with a video CD-ROM, the authors bring the material life through real-world examples that capture readers' attention and motivate further exploration. New research findings, integrated coverage of culture and gender, and a chapter on methodology are included.For professionals with a career or interest in social psychology and/or social work.