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Public Relations in Schools
ISBN: 9780131747975 | 0131747975
Edition: 4thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 6/8/2010 5:13:00 PM
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With chapter contributions by leading expertsPublic Relations in Schools, 4/e, provides a comprehensive view of how community relations affect organizational behavior and the effective management of districts and schools. With a focus on communication alternatives in modern technology and political demands for change it offers an integrated foundation of theory and craft to help practitioners facilitate a positive change in public relations.Beginning with the organizational characteristics of public relations this text offers coverage of specific duties assumed by administrative personnel in planning, collecting and analyzing data, media relations, funding campaigns, evaluating public relations activities, and responding to crisis situations.
| School Public Relations: A New Agenda | |
| Changes in Society and Schools | |
| Public Opinions and Political Contexts | |
| Legal and Ethical Aspects of Public Relations | |
| Social Dimensions of Public Relations | |
| Public Relations in a Communication Context | |
| Programming in Public Schools | |
| Programming in Private and Nontraditional Public Schools | |
| Buil... MORE | |
| Community Relations | |
| Media Relationships | |
| Collecting and Analyzing Decision-Oriented Data | |
| Developing and Executing a Successful Funding Campaign | |
| Responding to Crisis | |
| Evaluating Public Relations Programs | |
| Table of Contents provided by Publisher. All Rights Reserved. |
