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Fashion : From Concept to Consumer

ISBN: 9780131590335 | 0131590332
Edition: 9th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 9/27/2007

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Fashion: From Concept to Consumertells the entire story of how the fashion business works.It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers.

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