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Basic Marketing Research : Using Microsoft Excel Data Analysis

ISBN: 9780131519510 | 0131519514
Edition: 2nd
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2008

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This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst) designed specifically to use the power of Excel formarketing research applications, a data analysis output that is exceptionally easy to understand.Basic descriptive statistics, differences through one-way ANOVA, cross-tabulation/Chi-square and Pearson Correlation, and simple and multiple regression are all comprehensively covered.Because it utilizes the popular Excel program, this is a must-use guide for all those involved in marketing research, statistical analysis, and report preparation.

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