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Strategic Management and Business Policy : Concepts and Cases

ISBN: 9780131494596 | 0131494597
Edition: 11th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2008

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For undergraduate strategy/strategic management courses. Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.

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