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Global Marketing

ISBN: 9780131469198 | 0131469193
Edition: 5th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2008

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WHAT MAKES THIS BOOK UNIQUE? Warren Keegan and Mark Green approached the fourth edition of Global Marketing with this goal: To write a book that reflects current issues and events, features conceptual and analytical tools that will help the reader apply the 4Ps to global marketing, and is authoritative in content yet relaxed and assured in style and tone.

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