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Guide to Managerial Communication (Guide to Business Communication Series)

ISBN: 9780131467040 | 0131467042
Edition: 8th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2009

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SummaryTable of Contents
For undergraduate and MBA course in Management Communication, Writing, or Oral Presentations courses, and Executive Seminars or Workshops.Guide to Managerial Communication is a clear, concise and practical reference to effective written and oral communication in a managerial, business, government, or professional context.
Introductionv
Communication Strategy
2(32)
Communicator Strategy
4(6)
... MOREAudience Strategy
10(8)
Message Strategy
18(5)
Channel Choice Strategy
23(6)
Culture Strategy
29(5)
Strategy Checklist
32(1)
Guide to the Guide
33(1)
Writing: Composing Efficiently
34(16)
Composing Under Normal Circumstances
36(8)
Composing Under Special Circumstances
44(6)
Writing: Macro Issues
50(18)
Document Design for ``High Skim Value''
52(8)
Signposts to Show Connection
60(4)
Effective Paragraphs or Sections
64(4)
Writing: Micro Issues
68(18)
Editing for Brevity
70(6)
Choosing a Style
76(10)
Writing Checklists
84(2)
Speaking: Verbal Structure
86(22)
Tell/Sell Presentations
88(5)
Questions and Answers
93(4)
Consult/Join Meetings
97(5)
Other Speaking Situations
102(6)
Speaking: Visual Aids
108(30)
Designing the Presentation as a Whole
110(8)
Designing Each Individual Slide
118(12)
Choosing Visual Aid Equipment
130(2)
Practicing with Visual Aids
132(6)
Speaking: Nonverbal Skills
138(41)
Nonverbal Delivery Skills
140(12)
Nonverbal Listening Skills
152(6)
Speaking Checklists
156(2)
APPENDICES
Appendix A: Formats for Memos, Reports, and Letters
158(8)
Appendix B: Unbiased Language
166(1)
Appendix C: Grammar and Usage
167(6)
Appendix D: Punctuation
173(6)
Bibliography179(4)
Index183

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