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Framework for Marketing Management, A

ISBN: 9780131452589 | 0131452584
Edition: 4th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2009

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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Managementprovides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

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