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Concepts in Strategic Management and Business Policy

ISBN: 9780131424050 | 013142405X
Edition: 9th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2004

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This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this fieldfrom competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.

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