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International Business : A Managerial Perspective

by: Griffin, Ricky W.; Pustay, Mike W.

ISBN: 9780131422636 | 0131422634

Edition: 4th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2005

Newer Edition Available

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Summary Table of Contents Author Biography

For undergraduate and graduate courses in international business and international management. (Hardback, Comprehensive) A survey of the discipline, this book breaks International Business into the various business functions. The appeal of this book tends to be with professors who have a stronger management perspective in International Business rather than an economic focus.

This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In e... MORE

... MORE

INTRODUCTION TO INTERNATIONAL BUSINESS.
An Overview of International Business.
Global Marketplaces and Business Centers.
THE INTERNATIONAL ENVIRONMENT.
International Trade and Investment Theory.
The International Monetary System and the Balance of Payments.
Foreign Exchange and International Financial Markets.
THE NATIONAL ENVIRONMENT.
Formulation of National Trade Policies.
International Cooperation among Nations.
Legal and Political Forces.
The Role of Culture.
MANAGING IN THE INTERNATIONAL ENVIRONMENT.
International Strategic Management.
Strategies for Analyzing and Entering Foreign Markets.
International Strategic Alliances.
Organization Design for International Business.
Managing Behavior and Interpersonal Relations.
Controlling the International Business.
MANAGING INTERNATIONAL BUSINESS OPERATIONS.
International Marketing.
International Operations Management.
International Financial Management.
International Accounting and Taxation.
International Human Resource Management and Labor Relations.
Table of Contents provided by Ingram. All Rights Reserved.

Michael Pustay holds the Anderson Clayton Professorship in Business Administration and is Professor of Management at Texas A&M University.

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International Business : A Managerial Perspective

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