Excellence In Business Communication
ISBN: 9780131419650 | 013141965X
Edition: 6thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2005
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This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering "On the Job" simulations that feature actual companies, readers apply business communication concepts to real situations and sharpen their problem-solving skills.Incorporating a three-step approach to writing (planning, writing, and completing bus... MORE
| Understanding The Foundations Of Business Communication | |
| Understanding Business Communication | |
| Communicating in Teams and Mastering Listening and Nonverbal Communication Skills | |
| Communicating Interculturally | |
| The Three-Step Writing Process | |
| Planning Business Messages | |
| Writing Business Messages | |
| Completing Business Messages | |
| Letters, ... MORE | |
| Writing Routine, Good-News, and Goodwill Messages | |
| Writing Bad-News Messages | |
| Writing Persuasive Messages | |
| Reports And Oral Presentations | |
| Planning Business Reports and Proposals | |
| Writing Business Reports and Proposals | |
| Completing Formal Business Reports and Proposals | |
| Giving Speeches and Oral Presentations | |
| Employment Messages | |
| Writing Resumes and Application Letters | |
| Interviewing for Employment and Following Up | |
| Format and Layout of Business Documents | |
| Documentation of Reports Sources | |
| Correction Symbols | |
| Video Guide | |
| Handbook of Grammar, Mechanics, and Usage | |
| Answer Keys | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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