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Strategic Management : Concepts

ISBN: 9780130879035 | 0130879037
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 11/1/2000

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SummaryTable of Contents
Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a practitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Global, natural environment and e-commerce themes are evident throughout the book which also contains 46 Experiential Exercises. A five-part organization includes an overview of strategic management; coverage of strategic formulation, imp... MORE
Prefaceix
Introduction: How to Analyze a Business Policy Casexviii
PART 1 Overview of Strategic Management2(48)
The Nature of Strategic Management
2... MORE
The Cohesion Case: America Online, Inc., 2000
30(20)
PART 2 Strategy Formulation50(186)
The Business Mission
50(24)
The External Assessment
74(48)
The Internal Assessment
122(38)
Strategies in Action
160(38)
Strategy Analysis and Choice
198(38)
PART 3 Strategy Implementation236(64)
Implementing Strategies: Management Issues
236(38)
Implementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues
274(26)
PART 4 Strategy Evaluation300(23)
Strategy Review, Evaluation, and Control
300(23)
Name Index323(2)
Subject Index325(7)
Company Index332

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