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Global Marketing

ISBN: 9780130842688 | 0130842680
Edition: 2nd
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 8/1/1999

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This undergraduate new edition offers a concise introduction to the field that is presented in a lively student-oriented style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing.

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