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Strategic Management : Concepts
ISBN: 9780130497949 | 0130497940
Edition: 9thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2003
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Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a practitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Global, natural environment and e-commerce themes are evident throughout the book which also contains 46 Experiential Exercises. A five-part organization includes an overview of strategic management; coverage of strategic formulation, imp... MORE
(NOTE: Each chapter contains Notable Quotes and Objectives, Key Terms, Current Readings, Discussion Questions, and Experiential Exercises.)
INTRODUCTION.
How to Analyze a Business Policy Case.
I. OVERVIEW OF STRATEGIC MANAGEMENT.
1. The Nature of Strategic Management.
The Cohesion Case: American Airlines, 2000.
The Cohesion Case: American Airlines, 2000.
II. STRATEGY FORMULATION.
... MORE
III. STRATEGY IMPLEMENTATION.
7. Implementing Strategies: Management Issues.
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues.
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues.
IV. STRATEGY EVALUATION.
9. Strategy Review, Evaluation, and Control.
Name Index.
Subject Index.
Company index.
Name Index.
Subject Index.
Company index.
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