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E-Marketing
ISBN: 9780130497574 | 0130497576
Edition: 3rdFormat: Paperback
Publisher: PRENTICE HALL
Pub. Date: 1/1/2003
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For undergraduate courses in Internet Marketing, E-Commerce, or E-Business. This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much E and not enough marketing or are too narrowly or technically focused on e-commerce.
This best-selling book is unique in that it parallels the organiza... MORE
This best-selling book is unique in that it parallels the organiza... MORE
I. E-MARKETING IN CONTEXT.
1. Marketing in The Digital Economy (2/e Chapter 1 Plus New).
2. Strategic E-Marketing (Chapter 1 Plus New).
3. The E-Marketing Plan (Chapter 8 Plus New).
2. Strategic E-Marketing (Chapter 1 Plus New).
3. The E-Marketing Plan (Chapter 8 Plus New).
II. E-MARKETING ENVIRONMENT.
4. Technology (Chapter 9) (authored by Raymond Frost).
5. Ethical and Legal (Chapter 10)(authored by Brian O'Connell w/ byline).
5. Ethical and Legal (Chapter 10)(authored by Brian O'Connell w/ byline).
... MORE
