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Strategic Marketing for NonProfit Organizations

ISBN: 9780130419774 | 013041977X
Edition: 6th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 10/10/2002

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Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

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