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International Business : An Integrated Approach
International Business : An Integrated Approach
- ISBN 13:
9780130316745
- ISBN 10:
0130316741
- Edition: 1st
- Format: Hardcover
- Copyright: 07/01/2000
- Publisher: Prentice Hall
- Newer Edition
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Summary
This text applies a cross-functional, integrated approach to the study of international business. By including examples of companies from around the world, it provides students with an unbiased, global perspective on business. Clear, straightforward explanations of difficult material supported by informative illustrations make this text accessible to all students. The text's dynamic portrayal of international business makes the subject lively, topical, and enjoyable.
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