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Essentials of Strategic Management
ISBN: 9780130196002 | 0130196002
Edition: 2ndFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 7/1/2000
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For undergraduate and graduate courses in Strategic Management and Business Policy. A short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal as are examples. Essentials of Strategic Management is suitable for a variety of strategy courses and may also be used in corporate and executive training programs. Serves as an excellent supplement to cases and simulations.
| Preface | ix | ||||
| Continuing Features from the First Edition | ix | ||||
| Features New to this Edition | x | ||||
| Instructor's Manual | x | ||||
| Acknowledgments | xi | ||||
| 1 | (16) | |||
| 2 | (2) | |||
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| Appendix 11.A Suggested Techniques for Case Analysis and Presentation | 182 | (3) | |||
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| Appendix 11.B Resources for Case Library Research | 185 | (3) | |||
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| Appendix 11.C Strategic Audit of a Corporation | 188 | (11) | |||
| Index | 199 |
