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| Preface | p. xxiii |
| Introduction: Markets and Prices | p. 1 |
| Preliminaries | p. 3 |
| The Themes of Microeconomics | p. 4 |
| What Is a Market? | p. 7 |
| Real versus Nominal Prices | p. 11 |
| Why Study Microeconomics? | p. 15 |
| Summary | p. 17 |
| Questions for Review | p. 17 |
| Exercises | p. 18 |
| The Basics of Supply and Demand | ... MOREp. 19 |
| Supply and Demand | p. 20 |
| The Market Mechanism | p. 23 |
| Changes in Market Equilibrium | p. 24 |
| Elasticities of Supply and Demand | p. 30 |
| Short-Run versus Long-Run Elasticities | p. 35 |
| Understanding and Predicting the Effects of Changing Market Conditions | p. 44 |
| Effects of Government Intervention--Price Controls | p. 53 |
| Summary | p. 55 |
| Questions for Review | p. 56 |
| Exercises | p. 57 |
| Producers, Consumers, and Competitive Markets | p. 59 |
| Consumer Behavior | p. 61 |
| Consumer Preferences | p. 62 |
| Budget Constraints | p. 75 |
| Consumer Choice | p. 79 |
| Revealed Preference | p. 86 |
| Marginal Utility and Consumer Choice | p. 89 |
| Cost-of-Living Indexes | p. 92 |
| Summary | p. 98 |
| Questions for Review | p. 99 |
| Exercises | p. 99 |
| Individual and Market Demand | p. 101 |
| Individual Demand | p. 102 |
| Income and Substitution Effects | p. 110 |
| Market Demand | p. 116 |
| Consumer Surplus | p. 123 |
| Network Externalities | p. 127 |
| Empirical Estimation of Demand | p. 131 |
| Summary | p. 135 |
| Questions for Review | p. 136 |
| Exercises | p. 136 |
| Appendix to Chapter 4: Demand Theory--A Mathematical Treatment | p. 139 |
| Choice Under Uncertainty | p. 149 |
| Describing Risk | p. 150 |
| Preferences Toward Risk | p. 155 |
| Reducing Risk | p. 161 |
| The Demand for Risky Assets | p. 166 |
| Summary | p. 174 |
| Questions for Review | p. 175 |
| Exercises | p. 175 |
| Production | p. 177 |
| The Technology of Production | p. 178 |
| Isoquants | p. 179 |
| Production with One Variable Input (Labor) | p. 181 |
| Production with Two Variable Inputs | p. 191 |
| Returns to Scale | p. 197 |
| Summary | p. 201 |
| Questions for Review | p. 201 |
| Exercises | p. 202 |
| The Cost of Production | p. 203 |
| Measuring Cost: Which Costs Matter? | p. 203 |
| Cost in the Short Run | p. 208 |
| Cost in the Long Run | p. 215 |
| Long-Run versus Short-Run Cost Curves | p. 224 |
| Production with Two Outputs--Economies of Scope | p. 229 |
| Dynamic Changes in Costs--The Learning Curve | p. 232 |
| Estimating and Predicting Cost | p. 237 |
| Summary | p. 242 |
| Questions for Review | p. 243 |
| Exercises | p. 243 |
| Appendix to Chapter 7: Production and Cost Theory--A Mathematical Treatment | p. 246 |
| Profit Maximization and Competitive Supply | p. 251 |
| Perfectly Competitive Markets | p. 252 |
| Profit Maximization | p. 254 |
| Marginal Revenue, Marginal Cost, and Profit Maximization | p. 255 |
| Choosing Output in the Short Run | p. 258 |
| The Competitive Firm's Short-Run Supply Curve | p. 263 |
| The Short-Run Market Supply Curve | p. 266 |
| Choosing Output in the Long Run | p. 271 |
| The Industry's Long-Run Supply Curve | p. 277 |
| Summary | p. 283 |
| Questions for Review | p. 284 |
| Exercises | p. 284 |
| The Analysis of Competitive Markets | p. 287 |
| Evaluating the Gains and Losses from Government Policies--Consumer and Producer Surplus | p. 288 |
| The Efficiency of a Competitive Market | p. 294 |
| Minimum Prices | p. 298 |
| Price Supports and Production Quotas | p. 302 |
| Import Quotas and Tariffs | p. 309 |
| The Impact of a Tax or Subsidy | p. 313 |
| Summary | p. 320 |
| Questions for Review | p. 320 |
| Exercises | p. 321 |
| Market Structure and Competitive Strategy | p. 325 |
| Market Power: Monopoly and Monopsony | p. 327 |
| Monopoly | p. 328 |
| Monopoly Power | p. 339 |
| Sources of Monopoly Power | p. 345 |
| The Social Costs of Monopoly Power | p. 347 |
| Monopsony | p. 352 |
| Monopsony Power | p. 355 |
| Limiting Market Power: The Antitrust Laws | p. 359 |
| Summary | p. 364 |
| Questions for Review | p. 365 |
| Exercises | p. 365 |
| Pricing with Market Power | p. 369 |
| Capturing Consumer Surplus | p. 370 |
| Price Discrimination | p. 371 |
| Intertemporal Price Discrimination and Peak-Load Pricing | p. 382 |
| The Two-Part Tariff | p. 385 |
| Bundling | p. 392 |
| Advertising | p. 403 |
| Summary | p. 407 |
| Questions for Review | p. 408 |
| Exercises | p. 408 |
| Appendix to Chapter 11: Transfer Pricing in the Integrated Firm | p. 413 |
| Monopolistic Competition and Oligopoly | p. 423 |
| Monopolistic Competition | p. 424 |
| Oligopoly | p. 429 |
| Price Competition | p. 437 |
| Competition versus Collusion: The Prisoners' Dilemma | p. 442 |
| Implications of the Prisoners' Dilemma for Oligopolistic Pricing | p. 445 |
| Cartels | p. 451 |
| Summary | p. 456 |
| Questions for Review | p. 457 |
| Exercises | p. 457 |
| Game Theory and Competitive Strategy | p. 461 |
| Gaming and Strategic Decisions | p. 461 |
| Dominant Strategies | p. 464 |
| The Nash Equilibrium Revisited | p. 466 |
| Repeated Games | p. 472 |
| Sequential Games | p. 476 |
| Threats, Commitments, and Credibility | p. 479 |
| Entry Deterrence | p. 483 |
| Bargaining Strategy | p. 489 |
| Auctions | p. 491 |
| Summary | p. 496 |
| Questions for Review | p. 497 |
| Exercises | p. 498 |
| Markets for Factor Inputs | p. 501 |
| Competitive Factor Markets | p. 501 |
| Equilibrium in a Competitive Factor Market | p. 514 |
| Factor Markets with Monopsony Power | p. 518 |
| Factor Markets with Monopoly Power | p. 523 |
| Summary | p. 529 |
| Questions for Review | p. 530 |
| Exercises | p. 530 |
| Investment, Time, and Capital Markets | p. 533 |
| Stocks versus Flows | p. 534 |
| Present Discounted Value | p. 534 |
| The Value of a Bond | p. 538 |
| The Net Present Value Criterion for Capital Investment Decisions | p. 542 |
| Adjustments for Risk | p. 545 |
| Investment Decisions by Consumers | p. 549 |
| Intertemporal Production Decisions--Depletable Resources | p. 551 |
| How Are Interest Rates Determined? | p. 555 |
| Summary | p. 558 |
| Questions for Review | p. 558 |
| Exercises | p. 559 |
| Information, Market Failure, and the Role of Government | p. 561 |
| General Equilibrium and Economic Efficiency | p. 563 |
| General Equilibrium Analysis | p. 563 |
| Efficiency in Exchange | p. 567 |
| Equity and Efficiency | p. 575 |
| Efficiency in Production | p. 578 |
| The Gains from Free Trade | p. 585 |
| An Overview--The Efficiency of Competitive Markets | p. 590 |
| Why Markets Fail | p. 591 |
| Summary | p. 593 |
| Questions for Review | p. 594 |
| Exercises | p. 594 |
| Markets with Asymmetric Information | p. 595 |
| Quality Uncertainty and the Market for Lemons | p. 596 |
| Market Signaling | p. 601 |
| Moral Hazard | p. 606 |
| The Principal-Agent Problem | p. 609 |
| Managerial Incentives in an Integrated Firm | p. 613 |
| Asymmetric Information in Labor Markets: Efficiency Wage Theory | p. 616 |
| Summary | p. 619 |
| Questions for Review | p. 619 |
| Exercises | p. 619 |
| Externalities and Public Goods | p. 621 |
| Externalities | p. 621 |
| Ways of Correcting Market Failure | p. 625 |
| Externalities and Property Rights | p. 638 |
| Common Property Resources | p. 642 |
| Public Goods | p. 644 |
| Private Preferences for Public Goods | p. 649 |
| Summary | p. 651 |
| Questions for Review | p. 651 |
| Exercises | p. 652 |
| The Basics of Regression | p. 655 |
| Glossary | p. 663 |
| Answers to Selected Exercises | p. 675 |
| Index | p. 687 |
| List of Examples | |
| Markets for Prescription Drugs | p. 10 |
| The Price of Eggs and the Price of a College Education | p. 12 |
| The Minimum Wage | p. 13 |
| The Price of Eggs and the Price of a College Education Revisited | p. 26 |
| Wage Inequality in the United States | p. 27 |
| The Long-Run Behavior of Natural Resource Prices | p. 28 |
| The Market for Wheat | p. 33 |
| The Demand for Gasoline and Automobiles | p. 39 |
| The Weather in Brazil and the Price of Coffee in New York | p. 41 |
| Declining Demand and the Behavior of Copper Prices | p. 47 |
| Upheaval in the World Oil Market | p. 49 |
| Price Controls and Natural Gas Shortages | p. 54 |
| Designing New Automobiles | p. 71 |
| Designing New Automobiles (II) | p. 81 |
| Decision Making and Public Policy | p. 82 |
| A College Trust Fund | p. 85 |
| Revealed Preference for Recreation | p. 88 |
| Gasoline Rationing | p. 91 |
| The Bias in the CPI | p. 97 |
| Consumer Expenditures in the United States | p. 108 |
| The Effects of a Gasoline Tax | p. 114 |
| The Aggregate Demand for Wheat | p. 120 |
| The Demand for Housing | p. 122 |
| The Value of Clean Air | p. 125 |
| Network Externalities and the Demands for Computers and E-Mail | p. 130 |
| The Demand for Ready-to-Eat Cereal | p. 134 |
| Deterring Crime | p. 154 |
| Business Executives and the Choice of Risk | p. 160 |
| The Value of Title Insurance When Buying a House | p. 163 |
| The Value of Information in the Dairy Industry | p. 165 |
| Investing in the Stock Market | p. 173 |
| Malthus and the Food Crisis | p. 187 |
| Labor Productivity and the Standard of Living | p. 189 |
| A Production Function for Wheat | p. 196 |
| Returns to Scale in the Carpet Industry | p. 199 |
| Choosing the Location for a New Law School Building | p. 205 |
| Sunk, Fixed, and Variable Costs: Computers, Software, and Pizzas | p. 207 |
| The Short-Run Cost of Aluminum Smelting | p. 213 |
| The Effect of Effluent Fees on Input Choices | p. 220 |
| Economies of Scope in the Trucking Industry | p. 232 |
| The Learning Curve in Practice | p. 236 |
| Cost Functions for Electric Power | p. 240 |
| A Cost Function for the Savings and Loan Industry | p. 241 |
| The Short-Run Output Decision of an Aluminum Smelting Plant | p. 260 |
| Some Cost Considerations for Managers | p. 261 |
| The Short-Run Production of Petroleum Products | p. 265 |
| The Short-Run World Supply of Copper | p. 268 |
| The Long-Run Supply of Housing | p. 282 |
| Price Controls and Natural Gas Shortages | p. 292 |
| The Market for Human Kidneys | p. 295 |
| Airline Regulation | p. 300 |
| Supporting the Price of Wheat | p. 306 |
| The Sugar Quota | p. 312 |
| A Tax on Gasoline | p. 318 |
| Astra-Merck Prices Prilosec | p. 334 |
| Markup Pricing: Supermarkets to Designer Jeans | p. 342 |
| The Pricing of Prerecorded Videocassettes | p. 343 |
| Monopsony Power in U.S. Manufacturing | p. 358 |
| A Phone Call About Prices | p. 362 |
| The United States versus Microsoft | p. 363 |
| The Economics of Coupons and Rebates | p. 379 |
| Airline Fares | p. 380 |
| How to Price a Best-Selling Novel | p. 384 |
| Polaroid Cameras | p. 389 |
| Pricing Cellular Phone Service | p. 390 |
| The Complete Dinner versus a la Carte: A Restaurant's Pricing Problem | p. 401 |
| Advertising in Practice | p. 406 |
| Monopolistic Competition in the Markets for Colas and Coffee | p. 428 |
| A Pricing Problem for Procter and Gamble | p. 440 |
| Procter and Gamble in a Prisoners' Dilemma | p. 444 |
| Price Leadership and Price Rigidity in Commercial Banking | p. 448 |
| The Cartelization of Intercollegiate Athletics | p. 455 |
| The Milk Cartel | p. 456 |
| Acquiring a Company | p. 463 |
| Oligopolistic Cooperation in the Water Meter Industry | p. 474 |
| Competition and Collusion in the Airline Industry | p. 475 |
| Wal-Mart Stores' Preemptive Investment Strategy | p. 482 |
| DuPont Deters Entry in the Titanium Dioxide Industry | p. 487 |
| Diaper Wars | p. 488 |
| Internet Auctions | p. 495 |
| The Demand for Jet Fuel | p. 508 |
| Labor Supply for One- and Two-Earner Households | p. 513 |
| Pay in the Military | p. 517 |
| Monopsony Power in the Market for Baseball Players | p. 520 |
| Teenage Labor Markets and the Minimum Wage | p. 521 |
| The Decline of Private-Sector Unionism | p. 527 |
| Wage Inequality--Have Computers Changed the Labor Market? | p. 528 |
| The Value of Lost Earnings | p. 537 |
| The Yields on Corporate Bonds | p. 541 |
| Capital Investment in the Disposable Diaper Industry | p. 548 |
| Choosing an Air Conditioner and a New Car | p. 550 |
| How Depletable Are Depletable Resources? | p. 554 |
| The Interdependence of International Markets | p. 566 |
| The Effects of Automobile Import Quotas | p. 588 |
| The Costs and Benefits of Special Protection | p. 589 |
| Lemons in Major League Baseball | p. 600 |
| Working into the Night | p. 605 |
| Reducing Moral Hazard--Warranties of Animal Health | p. 608 |
| Crisis in the Savings and Loan Industry | p. 608 |
| Managers of Nonprofit Hospitals as Agents | p. 611 |
| Efficiency Wages at Ford Motor Company | p. 618 |
| The Costs and Benefits of Reduced Sulfur Dioxide Emissions | p. 631 |
| Emissions Trading and Clean Air | p. 632 |
| Regulating Municipal Solid Wastes | p. 637 |
| The Coase Theorem at Work | p. 641 |
| Crawfish Fishing in Louisiana | p. 643 |
| The Demand for Clear Air | p. 647 |
| The Demand for Coal | p. 661 |
| Table of Contents provided by Syndetics. All Rights Reserved. |