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Effective Small Business Management : A Entrepreneurial Approach
ISBN: 9780130081162 | 0130081167
Edition: 7thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2003
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For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business, New Venture Management. This practical, best-seller teaches budding entrepreneurs the hands-on tools and techniques for launching and managing a small business the right wayand to imbue it with the staying power necessary to succeed and grow in today's competitive environment.
| SECTION I: THE CHALLENGE OF ENTERPRENEURSHIP | 1 | (35) | |||
| 1 | (35) | |||
| SECTION II: BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS | 36 | (121) | |||
| 36 | (29) | ||||
| 65 | (27) | |||
| 92 | (29) | |||
| 121 | (36) | |||
| SECTION III: BUILDING A BUSINESS PLAN: MARKETING AND FINANCIAL MATTERS | 157 | (130) | |||
| 157 | (28) | |||
| 185 | (34) | |||
| 219 | (36) | |||
| 255 | (32) | |||
| SECTION IV: SMALL BUSINESS MARKETING STRATEGIES | 287 | (120) | |||
| 287 | (25) | |||
| 312 | (33) | |||
| 345 | (29) | |||
| 374 | (33) | |||
| SECTION V: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS | 407 | (60) | |||
| 407 | (30) | |||
| 437 | (30) | |||
| SECTION VI: LOCATION AND LAYOUT | 467 | (42) | |||
| 467 | (42) | |||
| SECTION VII: MANAGING A SMALL BUSINESS: TECHNIQUES FOR ENHANCING PROFITABILITY | 509 | (69) | |||
| 509 | (37) | |||
| 546 | (32) | |||
| SECTION VIII: MANAGING PEOPLE: A COMPANY'S MOST VALUABLE RESOURCE | 578 | (36) | |||
| 578 | (36) | |||
| SECTION IX: LEGAL ASPECTS OF SMALL BUSINESS: SUCCESSION, ETHICS, AND GOVERNMENT REGULATION | 614 | (99) | |||
| 614 | (35) | |||
| 649 | (32) | |||
| 681 | (32) | |||
| Index | 713 |
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