Strategic Management
ISBN: 9780078137167 | 0078137160
Edition: 12thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 1/12/2010
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 12/e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition.
This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a pra... MORE
The 12th edition will once again include numerous Business Week short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.
| Overview of Strategic Management | |
| Strategic Management | |
| Strategy Formulation | |
| Company Mission | |
| Corporate Social Responsibility and Business Ethics | |
| The External Environment | |
| The Global Environment | |
| Internal Analysis | |
| Long-Term Objectives and Strategies | |
| Business Strategy | |
| Multibusines... MORE | |
| Strategy Implementation, Control, and Innovation | |
| Implementation | |
| Organizational Structure | |
| Leadership and Culture | |
| Strategic Control | |
| Innovation and Entrepreneurship | |
| Cases | |
| Guide to Strategic Management Case Analysis | |
| Table of Contents provided by Publisher. All Rights Reserved. |
Related Products
Formulation, Implement, &... C...
Formulation, Implementation an...
Formulation, Implementation an...
