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International Business: Competing in the Global Marketplace

9780078112775

International Business: Competing in the Global Marketplace

  • ISBN 13:

    9780078112775

  • ISBN 10:

    007811277X

  • Edition: 10th
  • Format: Hardcover
  • Copyright: 02/10/2014
  • Publisher: MCGRAW
  • Newer Edition

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Summary

Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W. L. Hill, sets the standard. Hill draws upon his experience to deliver a complete solution-print and digital—for instructors & students by being:
Integrated - Progression of Topics
Application Rich - Strong on Strategy
Current - Thought Provoking
Relevant - Actual Practice of International Business

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