Services Marketing
ISBN: 9780078112058 | 0078112052
Edition: 6thFormat: Hardcover
Publisher: McGraw-Hill/Irwin
Pub. Date: 3/12/2012
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Services Marketing, 6/e, is written for students and businesspeople who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.
In addition to standard marketing topics (such as pricing), this text introduces stud... MORE
In addition to standard marketing topics (such as pricing), this text introduces stud... MORE
