did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

Strategic Management: Text and Cases

9780078029318

Strategic Management: Text and Cases

  • ISBN 13:

    9780078029318

  • ISBN 10:

    0078029317

  • Edition: 6th
  • Format: Hardcover
  • Copyright: 09/27/2011
  • Publisher: McGraw-Hill/Irwin
  • Newer Edition
Sorry, this item is currently unavailable.

List Price $297.00 Save $79.95

Used $217.05

Usually Ships in 24-48 Hours

We Buy This Book Back We Buy This Book Back!

Included with your book

Free Shipping On Every Order Free Shipping On Every Order

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Extend or Purchase Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Summary

Strategic Management: Text and Cases, sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses' use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

Table of Contents

Read more