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New Venture Creation : Entrepreneurship for the 21st Century

ISBN: 9780078029103 | 0078029104
Edition: 9th
Format: Paperback
Publisher: McGraw-Hill/Irwin
Pub. Date: 12/6/2011

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New Venture Creation: Entrepreneurship for the 21st Centuryis about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way through text, case studies, and hands-on exercises to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.

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