International Business: The Challenge of Global Competition w/ CESIM access card
ISBN: 9780077318833 | 0077318838
Edition: 12thFormat: Package
Publisher: McGraw-Hill/Irwin
Pub. Date: 2/5/2009
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International Business: The Challenge of Global Competition, 12th Edition, by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing � a claim no other text can make. In addition, each new copy ... MORE
| The Nature of International Business | |
| The Rapid Change of International Business | |
| International Trade and Foreign Direct Investment | |
| Theories of International Trade and Investment | |
| International Institutions from an International Business Perspective | |
| International Environmental Forces | |
| Sociocultural Forces | |
| Natural Resources and Environmental Sustainability... MORE | |
| Economic and Socioeconomic Forces | |
| Political Forces | |
| Intellectual Property and Other Legal Forces | |
| Understanding the International Monetary System and Financial Forces | |
| Labor Forces | |
| The Organizational Environment | |
| International Competitive Strategy | |
| Organizational Design and Control | |
| Assessing and Analyzing Markets | |
| Entry Modes | |
| Export and Import Practices | |
| Marketing Internationally | |
| Global Operations and Supply Chain Management | |
| Human Resource Management | |
| International Accounting and Financial Management | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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