By far the leading speech textbook of our time,The Art of Public Speakinghas defined the art of being the best for more than 10 million students and instructors. Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations of classical and contemporary theory and thorough coverage of practical applications.The new edition offers a revolutionary digital experience--McGraw-HillConnect LucasandConnect Lucas Plus. TheConnect Lucasproducts allow students and instructors to access all course materials including a complete media and research library, study aids and speech preparation and assessment tools from a single place, connectlucas.com . WithConnect Lucas, students use the traditional printed text. Specially marked icons in the text guide students to the media-rich, interactive features available at connectlucas.com .Connect Lucas Plusallows students and instructors to access the fully-integrated, media-rich textbook from connectlucas.com . As students read the book online, linked icons guide them to embedded media-rich, interactive features.Learn more and visit connectlucas.com .